Client: Kommunernes Landsforening (KL)
Target Medium: Oculus Go
Background: “Job in reality” (“Job i virkeligheden”) is the name of the project, which is formed by a collaboration between KL and Khora and the municipalities of Skive, Aabenraa, Aalborg, Rudersdal and Roskilde. Through 5 different VR movies, viewers get the opportunity to experience a refugee’s journey, into the Danish labour market, and learn about some of the challenges and expectations, that they were met with along the way. The movies also focus on the Danish working culture, which includes a lot of unwritten rules that can be hard to explain and needs to be experienced.
Using VR for integration purposes makes it possible to deliver an immersive experience of the Danish labour market. Many refugees and immigrants do not possess any knowledge or experience from the Danish labour market, and instead creates a lot of notions about it, for better or worse. The VR movies can help put down some of the myths and create a more smooth transition towards the labour market with a better understanding of the danish society in general.
Solution: The solution includes 5 individual 360 degree movies representing 5 different job industries. The movies are targeted towards refugees and immigrants and are introducing the unskilled labour market in Denmark. The movies take place at concrete workplaces in the following industries: Transport, Retail, Hotel, Cleaning, Caretaking.
Every movie is around 5-7 minutes long and available in 6 different languages: Danish, English, Arabic, Farsi, Somali and Tigrinya.
The movies can be used by municipalities, language centers, educational institutions, companies and civil society etc. They can for example be used for integration purposes through danish lessons. The movies can be experienced and re-experienced and analyzed with an educational angle towards it.
Press Link: “Smart undervisning af nydanskere” – TV2 Lorry